- Stephen Curry has won the NBA's MVP award, according to ESPN.
- The unlikely run past Nike's Lebron James and Kevin Durant (injured) by Curry this year is considered a major victory for Under Armour (NYSE:UA) with its well-timed introduction of the Curry One basketball shoes.
- Shoe analysts have dissected the huge impact on sales of having a "top five" player in the stable.
- Under Armour is also getting plenty of bang for its buck in golf with its early endorsement of Jordan Spieth paying off.
- Previously: Jordan Spieth a revenue driver for Under Armour (Apr. 17 2015)
- Previously: Retail watch: Shoe stocks racing ahead of the pack (May. 02 2015)
- Shares of Under Armour are +14.8% YTD.