AmEx's Plenti program launches

• Moving forward after Costco, The Plenti Credit Card from AmEx (NYSE:AXP) - a no annual-fee credit card allowing members to earn 1 Plenti point for every dollar spent - is launched.
• Major participating partners at the open include AT&T, Exxon, Macys, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car, and Hulu. More brands and categories will be added over time.
• Source: Press Release
• Previously: Seeing the "silver lining" of losing Costco (March 26)