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March was another dismal month for U.S. retail video game sales, per NPD. Hardware sales fell...

March was another dismal month for U.S. retail video game sales, per NPD. Hardware sales fell 35% Y/Y, and software sales 25% - figures worse than February's 18% and 23%, respectively. The Xbox 360 (MSFT) was again the best-selling console, and Electronic Arts' (EA) Mass Effect 3 was the most popular game. With Xbox and PlayStation (SNE) refreshes not arriving until next year, and mobile device competition only intensifying, sales could remain under pressure for a while.
Comments (5)
  • HoeTamer
    , contributor
    Comments (186) | Send Message
     
    This is no surprise with the core of gamers being in the under 30 crowd, the money that used to go toward recreation is now going in the gas tank and to the grocery store. This is not a short term event, this will last several years.
    13 Apr 2012, 08:43 AM Reply Like
  • jkdove
    , contributor
    Comment (1) | Send Message
     
    In response to the comment above: Wrong, and sadly, typically so. The average video gamer's age is 35, the average purchaser comes in at 42 years of age. Kids are not the ones to watch when it comes to picking short or long, it's their parents and even more so their single friends.
    13 Apr 2012, 01:06 PM Reply Like
  • HoeTamer
    , contributor
    Comments (186) | Send Message
     
    Great first post, you must be a genius. You have no idea what you are talking about. Terry is that you under another name?
    13 Apr 2012, 01:13 PM Reply Like
  • IgnisFatuus
    , contributor
    Comments (2115) | Send Message
     
    Hoe Tamer you are wrong...here are facts from The Entertainer Software Association website:

     

    Industry Facts
    America's entertainment software industry creates a wide array of computer and video games to meet the demands and tastes of audiences as diverse as our nation's population. Today's gamers include millions of Americans of all ages and backgrounds. In fact, nearly three-quarters of all American households play games. This vast audience fuels the growth of this multi-billion dollar industry and helps bring jobs to communities across the nation.
    Below is a list of the top 10 entertainment software industry facts:
    1. Consumers spent $25.1 billion on video games, hardware and accessories in 2010.
    2. Purchases of digital content accounted for 24 percent of game sales in 2010, generating $5.9 billion in revenue.
    3. Seventy-two percent of American households play computer or video games.
    4. The average game player is 37 years old and has been playing games for 12 years.
    5. The average age of the most frequent game purchaser is 41 years old.
    6. Forty-two percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (37 percent) than boys age 17 or younger (13 percent).
    7. In 2011, 29 percent of Americans over the age of 50 play video games, an increase from nine percent in 1999.
    8. Fifty-five percent of gamers play games on their phones or handheld device.
    9. Seventy-six percent of all games sold in 2010 were rated "E" for Everyone, "T" for Teen, or "E10+" for Everyone 10+. For more information on game ratings, please see http://www.esrb.org.
    10. Parents are present when games are purchased or rented 91 percent of the time.
    jkdove was close with his facts...infact a lot closer than you give him credit for...BTW I am 57 years old and have been gaming on Computers for about 17 years now.
    8 May 2012, 12:21 AM Reply Like
  • MSF INVESTMENTS
    , contributor
    Comments (4100) | Send Message
     
    We will see Microsoft in the forties by this year.
    13 Apr 2012, 02:03 PM Reply Like
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