- Though store traffic and in-store engagement rose in April, a cautious spending trend held back retail sales, according to Euclid Analytics.
- The research firm estimates sales were down 2.1% for the clothing/accessories category and slipped 1.6% in the general merchandise category.
- Storefront conversion (traffic into stores) rose 60 bps Y/Y and 50 bps Q/Q in April as promotions were dialed up in the sector.
- The bounce rate of shoppers (visits less than 5 minutes) fell to a 12-month low during the month.
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