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Chinese smartphone sales fall in Q1; Apple's share jumps to 14.7%

May 11, 2015 2:17 PM ETApple Inc. (AAPL) StockAAPL, LNVGY, SSNLF, LNVGF, SSNNFBy: Eric Jhonsa, SA News Editor47 Comments
  • After growing 19.1% Y/Y in Q4 (and seeing stronger growth earlier in 2014),  Chinese smartphone shipments fell 4.3% in Q1 to 98.8M units, per IDC. Higher penetration rates, carrier subsidy cuts, and an inventory buildup near the end of 2014 contributed to the drop.
  • IDC: "China is oftentimes thought of as an emerging market but the reality is that the vast majority of phones sold in China today are smartphones ... convincing existing users as well as feature phone users to upgrade to new smartphones will now be the key to further growth in the China market."
  • Analysts have already noted Chinese smartphone demand has softened. Demand is expected to improve in 2H15, as inventories are cleared and 4G phone sales continue growing. IDC expects "relatively flat" growth for the whole of 2015.
  • With strong pent-up demand for larger iPhones providing a lift, IDC estimates Apple's (AAPL -0.9%) share rose to 14.7% (#1 overall) from 12.3% in Q4 and 8.7% a year ago, via 14.5M shipments (+62% Y/Y). Revenue share was likely well over 30%, given sub-$150 Android phones account for a large portion of local sales. Apple, for its part, has reported its Greater China revenue (iPhone or otherwise) rose 71% Y/Y in Q1 to $16.8B (29% of total revenue).
  • Xiaomi continues growing rapidly: IDC estimates its share rose to 13.7% (#2) from 9.2% a year ago. Fellow local Android OEM Huawei saw its share rise to 11.4% (#3) from 7.8%. Samsung (OTC:SSNLF), however, saw its share fall to 9.7% from 19.9% ahead of the Galaxy S6 launch. Lenovo/Motorola's (OTCPK:LNVGY) share fell to 8.3% (#5) from 10.3%. Everyone else had 42.2% of the market.

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