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Starbucks announces Spotify deal; more partnerships on the horizon

May 19, 2015 2:01 AM ETStarbucks Corporation (SBUX) StockSBUXBy: Yoel Minkoff, SA News Editor4 Comments
  • Starbucks (NASDAQ:SBUX) and Spotify have struck a music partnership that will give the coffee chain's loyalty members access to exclusive content and input on in-store playlists.
  • "This will be the first of many that we believe will create a significant new revenue source for the company," said Starbucks CEO Howard Schultz. "Over the course of months there will be a series of verticals that will extend beyond Spotify."
  • The collaboration will start this fall in the U.S., followed by Canada and the U.K.
  • SBUX +0.7% AH

This was corrected on 02/04/2019 at 3:52 PM. Original item incorrectly stated customers would receive a Spotify Premium subscription.

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