- Ad-industry drama Mad Men drew 3.3M live and same-day viewers in its series finale for AMC Networks (NASDAQ:AMCX) -- an expected increase (74%) over its typical draw, but short of the endings for other cable hits, like the network's own Breaking Bad (10.3M comparable viewers).
- That's the show's third-highest audience ever, though it did hit a series high for adults 25-54, up 70% from the prior week to 1.7M viewers.
- Ratings may do better in Nielsen's Live+3 ratings (with three days of time-shifted viewing) -- Mad Men is a heavily DVR'd show.
- The network now looks ahead to summer-season premieres of Halt and Catch Fire and Humans, but especially premade hit Fear the Walking Dead later in the summer.
- Previously: 'Mad Men' finale another turning point for AMC (May. 17 2015)