at Investor's Business Daily (Thu, 4:17PM)
Though concerns about Facebook's (FB) ad business have grown in recent months, a study from TBG Digital claims the company's ad rates are soaring. Facebook's CPC rose 23% Q/Q in Q1, TBG estimates, while its CPM rose 15% Q/Q and 41% Y/Y. The increases come even though Facebook's ad click-through rate fell 8% Q/Q, suggesting much of the increase stems from higher sales spending and greater advertiser awareness. (previous)
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