KFC to unleash Colonel Sanders

• Colonel Sanders is being brought back out of semi-retirement as part of a new marketing campaign to promote KFC (NYSE:YUM).
• The initiative is part of a larger strategic overhaul of the KFC brand that includes a plan to remodel stores.
• KFC has been in a prolonged slump as chains including Bojangles, Chick-fil-A, and Popeye's have all grabbed market share.
• Execs hope a personalized touch at stores and the re-emergence of the Colonel can invigorate the chain.