- Nike's (NKE +0.1%) first women's store in Europe opened today in London.
- Execs with the company say they want the store to expand into a "fitness hub" for customers with a social aspect to it.
- Nike also has two women's-only stores in California and one in Shanghai.
- The women's-only initiative from Nike could be a long-term challenger to Athleta (NYSE:GPS) and Lululemon (LULU +1.2%).