Entering text into the input field will update the search result below

Report: Apple preps Google Now rival, augmented reality for Maps

May 27, 2015 2:18 PM ETApple Inc. (AAPL) StockAAPL, GOOG, GOOGLBy: Eric Jhonsa, SA News Editor26 Comments
  • 9to5 Mac reports Apple (AAPL +1.8%) is "readying a major new iOS initiative codenamed 'Proactive,' which will leverage Siri, Contacts, Calendar, Passbook, and third-party apps to create a viable competitor to Google Now (GOOG +1.1%)."
  • Proactive will reportedly replace Apple's Spotlight search feature - a dedicated search bar will be included - and be placed to the left of a user's Home screen. Like Now, it will rely on data from various apps to push timely info to a user. The service will also integrate with Apple Maps to "display personally relevant points of interest using an augmented reality interface," and have a UI that "automatically populates with content based around three key parts of iOS: Apps, Contacts, and Maps."
  • Also: 1) In addition to an augmented reality view, Maps will be given a "Browse Around Me" button that shows points of interest on an overhead map. 2) A Siri API codenamed Breadcrumbs will be provided to 3rd-party developers; its features will be limited due to privacy concerns.
  • The report comes less than a year after Apple replaced Google with Bing as Spotlight's default search provider via iOS 8; Google remains the Safari browser's default provider.  Sources tell 9to5 Google's iOS traffic has dropped since the iOS 8 launch.
  • Other news: 1) Google announces it's updating its iOS search app (features Now) to integrate with and pull data from 3rd-party apps such as OpenTable; its Android search app already supports this. 2) During a Code Conference talk, Apple operations chief Jeff Williams states Apple Watch developers will soon be able to write native apps (iPhone app pairing is currently required) and have direct sensor access. 3) CBS CEO Les Moonves says he recently met with Apple to do a TV service deal, and that a deal will "probably" happen.
  • Update: During his talk, Williams also provided more grist for Apple car rumors by declaring the car to be "the ultimate mobile device."

Recommended For You

About AAPL Stock

SymbolLast Price% Chg
Market Cap
PE
Yield (TTM)
Rev Growth (YoY)
Prev. Close
Compare to Peers

Related Stocks

SymbolLast Price% Chg
AAPL--
Apple Inc.
To ensure this doesn’t happen in the future, please enable Javascript and cookies in your browser.
Is this happening to you frequently? Please report it on our feedback forum.
If you have an ad-blocker enabled you may be blocked from proceeding. Please disable your ad-blocker and refresh.