Even Lamborghini to enter SUV market

• Lamborghini announces it will introduce a SUV in 2018.
• The ultra high-end SUV will be priced at just under $196K.
• By the time the model hits the streets, rival crossover offerings from Rolls-Royce, Aston Martin, and Maserati are also expected to be on the market.
• Lamborghini is owned by Volkswagen (VLKAY) and operated under its Audi division.