ComScore rolls out new combined mobile measurement

• ComScore (NASDAQ:SCOR) has reconfigured its mobile measurement with MobiLens Plus -- meant to replace existing products MobiLens and TabLens.
• It hopes to better understand the impact of mobile ads as usage continues its strong growth trajectory.
• ComScore says the product makes the first time qualitative survey data will be combined with "quantitative observed mobile behaviors across both smartphones and tablets."