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CBS has detailed a July launch for its over-the-top streaming offering of premium cable network Showtime, which will be called (drum roll): Showtime.
- As with competitor HBO Now (NYSE:TWX), the service will launch on Apple (NASDAQ:AAPL) devices (for the moment) and will be timed in conjunction with key series -- in Showtime's case, new seasons of Ray Donovan and Masters of Sex.
- It's priced at $10.99/month -- a $4 undercut from HBO Now's $14.99 -- and will offer the live coastal Showtime feeds and unlimited on-demand access to Showtime's original series along with hundreds of hours of movie and sports programming. July signups will get a 30-day free trial.
- “Going over-the-top means Showtime will be much more accessible to tens of millions of potential new subscribers,” says CBS CEO Les Moonves. “Across CBS, we are constantly finding new ways to monetize our programming by capitalizing on opportunities presented by technology."