- Baird downgrades Vera Bradley (NASDAQ:VRA) to Neutral from Outperform after digesting the retailer's Q1 report.
- The investment firm chopped its price target to $13 from $19.
- The ratings action from Barid leaves Wunderlich holding down the bull camp on Vera.
- The company's admission yesterday that it was having trouble attracting "new" customers was less than reassuring for investors.
- The signature Vera Bradley handbags which were red-hot just a few years ago have fallen out of favor.
- Previously: More on Vera Bradley's Q1 (Jun. 03 2015)
- Previously: Vera Bradley -12% after results and guidance disappoint (Jun. 03 2015)
- VRA +0.3% premarket after a 14% decline yesterday. VRA -40.3% YTD.