- TubeMogul (NASDAQ:TUBE) is peaking for the day late, now up 7.9% with a leg up to just under $17/share.
- The stock has nearly regained what it's lost since Monday's announcement of a follow-on share offering.
- What might be driving today's action? Comcast sealed a deal yesterday to buy ad-target firm Visible World, which could be a precursor for firms wanting to purchase the real-time bidding that is TubeMogul's specialty.
- Other ad-tech firms up today with steady climbs: The Rubicon Project (NYSE:RUBI), up 6.3%; Criteo (NASDAQ:CRTO) up 2.6% and making a new 52-week high today.