More on Francesca's Q1

• Francesca's (NASDAQ:NASDAQ:FRAN) reports comparable-store sales fell 2% in Q1.
• Direct-to-consumer sales increased 19% driven by increased traffic and conversion rates.
• Merchandise category sales: Apparel: $48.17M (+8%); Jewelry: $21.97M (+20%); Accessories: $15.38M (+9%); Gifts: $9.84M (+17%).
• Gross margin rate declined 170 bps to 47.3%.
• Adjusted operating margin rate decreased 390 bps to 12.5%.
• Inventory +9.1% Y/Y to $31.4M.
• Boutique count +76 Y/Y to 589.
• Q2 Guidance: Net sales: $104M to $107M; Comparable-store sales: mid to low single digit decrease; EPS: $0.20 to $0.23; New boutiques: 20.
• FY2015 Guidance: Net sales: $412M to $424M; Comparable-store sales: flat to a low single digit decrease; EPS: $0.81 to $0.90; Shares outstanding: 42.4M; Tax rate: 38.1%; Capital expenditure: $30M to $32M;  New boutiques: 80 to 85.