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Mayer: Yahoo pushing ahead with spinoff, learning from content efforts

Jun. 16, 2015 2:58 PM ETAltaba, Inc. (AABA)AABABy: Eric Jhonsa, SA News Editor19 Comments
  • Amid ongoing fears the IRS will reject Yahoo's (YHOO +0.8%). proposed Alibaba stake spinoff (triggered by May remarks from an official), Yahoo is going forward with its spinoff efforts, said Marissa Mayer at a Bloomberg conference talk. “We’re proceeding with our plan as proposed ... I can’t presume to speak for the IRS but given our understanding of that fact pattern, we should proceed with the transaction as planned."
  • Mayer also declared 2014 was a year of "experimentation in terms of Yahoo's content strategy." Now armed with more data on what content appeals to users, the company is directing its efforts towards creating more material similar to the popular items.
  • When talking of her efforts to turn around Yahoo, Mayer's engineering background and mindset loom large. "To me, when I look at [Yahoo's problems], I see engineering problems. Those principles apply to everything from the culture of the company to how we grow our products ... I look at a lot of data ... to understand if we make these changes will they be positive or negative for the user experience, or for the revenue model."
  • Yahoo has ticked higher following the comments. The Nasdaq is up 0.6%.

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