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Discovery keeps up sports-network buys with Asia purchase

Jun. 16, 2015 7:43 PM ETWarner Bros. Discovery, Inc. (WBD) StockWBDBy: Jason Aycock, SA News Editor
  • Discovery Communications (NASDAQ:DISCA) keeps trading on recent momentum picking up international sports broadcasters, with a purchase of Setanta Sports Asia, a broadcaster in 42M homes across 16 countries.
  • The network is a rugby specialist that airs more than 500 matches per season in HD and SD, and its multi-device player is accessible through Web players and mobile devices.
  • “Similar to the strategy we have adopted for Eurosport, we will look to build on the strengths of Setanta and fortify its leadership as a must-have sports channel across Asia," said the company's international president, J.B. Perrette.
  • The move follows on Discovery's purchase of Eurosport and Eurosport France, as well as expanding its use of Eurosport Player, its over-the-top sports service. In March it partnered with Liberty Global on a minority stake in racing circuit Formula E Holdings.
  • Previously: Discovery expands streaming offerings in Europe (Jun. 04 2015)
  • Previously: Discovery Communicates finalizes Eurosport deal (May. 30 2014)

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