- Marriott (NASDAQ:MAR +0.2%) is adding its hotel portfolio to TripAdvisor's (TRIP +14.5%) Instant Booking platform. The solution will allow TripAdvisor users to make bookings at Marriott's 4,200+ hotels without leaving its site/apps. Marriott/TripAdvisor also plan to take steps to "introduce new customers to Marriott's broad portfolio of 19 industry-leading brands."
- The deal represents a major shot in the arm for Instant Booking, which was launched only 12 months ago. TripAdvisor is better known to many users for showing listings (via its metasearch platform) that can be booked on 3rd-party platforms such as Priceline and Expedia.
- TripAdvisor has soared above $87 on the news.
TripAdvisor skyrockets on Marriott hotel-booking partnership
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Symbol | Last Price | % Chg |
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MAR | - | - |
Marriott International, Inc. |