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Starbucks has a cookie plan

Jun. 22, 2015 2:42 PM ETStarbucks Corporation (SBUX) StockSBUXBy: Clark Schultz, SA News Editor9 Comments
  • Starbucks (NASDAQ:SBUX) signed a deal with French bakery Michel & Augustin to test selling the firm's cookies at stores.
  • 25 Starbucks stores in Manhattan will be part of the initial test before a rollout to outlets in the U.K. and France is considered.
  • A general strategy at Starbucks has been to acquire brands (Evolution Fresh, La Boulange) to enter new product categories, although it also has strategic partnerships.

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