- Jaguar Land Rover (NYSE:TTM) won't develop a true self-driving car, according to R&D chief Wolfgang Epple.
- Epple says delivering human cargo from point A to point B isn't a goal of the luxury brand.
- The stance from JLR is different than the vision of Mercedes-Benz (OTCPK:DDAIF) CEO Dieter Zetsche who sees autonomous cars becoming "exclusive cocoons" on wheels driven by digital chauffeurs.
- The fine line between the self-driving concept and cars with advanced autonomous features pivots on decision-making.