- HBO Now (TWX -1.8%) has hit 1M subscribers, estimates BTIG's Rich Greenfield, though the service isn't reporting specific numbers.
- He's estimating whether 1M subscribers stuck around after the expiration of a 30-day free trial, after which the $14.99 monthly price kicks in. The service has been live for a couple of months since launching in time for the Game of Thrones season premiere on April 12.
- Greenfield used daily top-grossing rank in the iOS app store, which led him to about 850K subscriptions, and adjusted from there for subscriptions via Apple TV and an unknown number of subs from Cablevision by talking to various management sources, to believe the number is around 1M.