Starbucks brings New York Times into its app

• Starbucks (SBUX +0.7%) and New York Times (NYT +0.6%) have struck a strategic partnership which has caught the eye of retail analysts.
• Starbucks reward members (+10M) will have access to select NYT content through the company's mobile app and earn points if they purchase a digital or print subscription.
• The program is expected to launch in the first half of 2016.
• Starbucks plans to bring in other media providers to its app over time.