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Muted reaction for Best Buy's Apple Watch win

Jul. 27, 2015 12:51 PM ETBest Buy Co., Inc. (BBY) StockBBYBy: Clark Schultz, SA News Editor8 Comments
  • Shares of Best Buy (BBY -1.3%) trade lower than broad market averages on a muted reaction to the company announcing it will be the first retail chain to sell Apple Watches.
  • The company won't be selling the higher-end Apple Watch Edition among the 16 models it will offer.
  • Analysts note the Apple Watch will only be available at roughly 17% of Best Buy's stores which will make it harder to move the needle.
  • Previously: Apple Watch hits Best Buy stores (Jul. 27 2015)

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