- Shares of Best Buy (BBY -1.3%) trade lower than broad market averages on a muted reaction to the company announcing it will be the first retail chain to sell Apple Watches.
- The company won't be selling the higher-end Apple Watch Edition among the 16 models it will offer.
- Analysts note the Apple Watch will only be available at roughly 17% of Best Buy's stores which will make it harder to move the needle.
- Previously: Apple Watch hits Best Buy stores (Jul. 27 2015)
Muted reaction for Best Buy's Apple Watch win
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Symbol | Last Price | % Chg |
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BBY | - | - |
Best Buy Co., Inc. |