- Tesla Motors (NASDAQ:TSLA) is expanding its demographic reach through the used car market, according to analysis from Edmunds.com.
- Used Model S buyers skew younger and dip into lower income brackets, a trend analyst Jessica Caldwell calls "essential" for a brand aiming for the mass market with future models.
- Caldwell notes the response to the Model S in the used market is at an "unusually" high level for a luxury model.
- TSLA is flat in premarket trading, holding at $264.56.