The slowdown seen in Facebook's (FB) ad revenue growth, per its latest S-1, is evidence the...

|About: Facebook (FB)|By:, SA News Editor

The slowdown seen in Facebook's (FB) ad revenue growth, per its latest S-1, is evidence the company still hasn't figured out ad monetization, says Nicholas Carlson. Unlike Google, Facebook doesn't know what an ad viewer is looking for at a particular time, and unlike TV channels, Facebook's ads are easy to ignore. But the company may have a saving grace in its ability to facilitate e-commerce through the sharing of purchase activities. Ryan Kim agrees. (previous)