Media General hires programming chief to boost original content

• Broadcaster Media General (NYSE:MEG -2.5%) is cementing a move into original content by hiring a head of programming, Tony Optican.
• Optican has program development/launch experience from MGM, Fox, Syfy, and FremantleMedia.
• He'll be charged with developing a strong content strategy as well as building out the company's current efforts, including variety show Hollywood Today Live, heading to two-thirds of Media General's markets by mid-September.