Jeff Reeves draws on historical precedent to make a case that traders should buy the dips in...

|By:, SA News Editor

Jeff Reeves draws on historical precedent to make a case that traders should buy the dips in front of Coca-Cola's (KO +1.1%) 2-for-1 split. The last time the company split - albeit way back in 1996 - shares popped 2.5% on day one of post-split trading and ran up a total of 13% over the first ten days.