- NASDAQ:SINA is nearly unchanged after hours after beating Q2 estimates; as was the case last quarter, no guidance has been given in the earnings report. Sina-controlled Weibo (WB) is up 1.2% after beating Q2 estimates and guiding for Q3 revenue of $120M-$123M, in-line with a $121.9M consensus.
- Weibo monthly active users (MAUs) rose 7% Q/Q and 36% Y/Y to 212M. Daily active users (DAUs) rose 4% Q/Q and 34% Y/Y to 93M. Mobile MAUs equaled 85% of total MAUs vs. 86% in Q1.
- Sina: Online ad revenue (boosted by Weibo) rose 13% Y/Y to $176.3M. Non-ad revenue (non-GAAP) rose 21% to $34.7M. Gross margin was 60% vs. 58% in Q1 and 61% a year ago. Operating expenses (non-GAAP) rose 3% to $120.1M.
- Weibo: Ad revenue rose 47% Y/Y to $87.9M. Value-added service revenue rose 13% to $20M. Costs/expenses (non-GAAP) rose 16% to $98.1M.
- Sina: Q2 results, PR. Weibo: Q2 results, PR.