- McDonald's (NYSE:MCD) will expand testing of its Create Your Taste platform to another 30 locations in five states before a much broader U.S. roll-out.
- An article in QSR Magazine highlights some of the frustrations of franchisees over the initiative.
- The upfront cost is markedly high at $100K to $150, while some franchisees also complain on the limited upside from CYT since it doesn't apply to 70% of customers who order from the drive thru window.
- Drawing repeat customers to CYT after the initial novelty wears off is also seen as an issue.