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Disney up 2.8%; schedules 18-hour YouTube 'Star Wars' toy rollout

Aug. 26, 2015 9:21 AM ETThe Walt Disney Company (DIS) StockDISBy: Jason Aycock, SA News Editor6 Comments
  • Disney (NYSE:DIS) -- up 2.8% premarket after five days where it declined more than 10% -- will splash the debut of toys tied to Star Wars: The Force Awakens in an "unboxing event" live on YouTube.
  • The event will span 15 locations and take place over 18 hours next Wednesday and Thursday, starting with the first unboxing in Sydney at 5:45 p.m. ET Wednesday (7:45 a.m. local time).
  • A new toy will be showcased at each location, wrapping up at Lucasfilm in San Francisco at 11 a.m. ET on Thursday, Sept. 3.
  • Disney will host the video live on its Star Wars YouTube channel.

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