- Hulu is launching a subscription option that will give viewers a commercial-free experience, if they're willing to pay more.
- An $11.99/month level will provide ad-free programming, or subscribers can choose a $7.99/month option with "limited" commercials.
- Current subscribers won't have to switch from their deal, but can elect to go commercial-free for an additional $4/month.
- Hulu -- co-owned by NBCUniversal (CMCSA +1.3%), Disney (DIS +0.6%) and Fox (FOXA +0.3%) -- has been aggressively moving on content acquisition in a bid to better complete with Netflix and Amazon.com's video lineup.
- The company says for viewers who choose the limited-commercial level, "Hulu will continue to show fewer commercials than scheduled television."