- Having long included text ads with Gmail, Google (GOOG, GOOGL) is now broadly rolling out a native ad solution for Gmail that lets advertisers include pictures, videos, forms, and buy/call-to-action button, among other things.
- To keep users happy, the media content won't appear unless an ad is clicked or tapped - until then, it looks like a standard text ad. Marketers can buy ads using Google's mainstay AdWords search ad platform, and target based on keywords, audience groups, demographic data, and topics. Google had 900M active Gmail users as of May, with 75% accessing via mobile devices.
- Separately, CNET reports Google plans to unveil two new Nexus phones at a Sep. 29 event - a smaller device from LG, and a larger device from Huawei. The Huawei phone has been rumored to feature a 5.7" 2K display, Qualcomm Snapdragon 810 processor, USB Type C support, and 64GB of storage. The LG phone has been rumored to have a 5.2" 1080p display and Snapdragon 808 processor.
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Previously: Google reportedly testing search ads within results