- ComScore (NASDAQ:SCOR) is up 5.7% after this week's sharp decline (-17%), amid some bullish sentiment at Needham and Brean Capital.
- Needham reiterated its Buy rating and $66 price target. Shares closed yesterday at $44.37 and are trading currently at $46.90, implying more than 40% upside.
- Meanwhile, Brean reiterated its own buy rating and a $67 price target, calling this week's movement an "overreaction" to Monday's Wall Street Journal piece on nonmonetary transactions.
- ComScore's accounting is in line with GAAP, Todd Mitchell notes, and "the impact on 2Q15 results highlighted in the WSJ was much greater than it will be on full-year 2015 results."
- The company "should be able to hold EBITDA margin flat despite offsetting this non-monetary revenue with a matching charge to COGS," Mitchell writes.