- Star Wars fans showed up with energy at Wal-Mart (NYSE:WMT) and Target (NYSE:TGT) stores in the early morning hours for Force Friday, according to local media reports.
- The retail event wrapped around the new and old characters set to be introduced in the new Star Wars slated for December also inspired promotions from Toys 'R' Us, Amazon (NASDAQ:AMZN), and Kay Jewelers (NYSE:SIG).
- Toy makers Hasbro (NASDAQ:HAS) and Lego are expected to be big beneficiaries of the Star Wars event, while Mattel (NASDAQ:MAT) and Jakks Pacific (NASDAQ:JAKK) are also selling Star Wars 7 merchandise.