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Same calendar but different results at L Brands and Gap

Sep. 04, 2015 10:11 AM ETBath & Body Works, Inc. (BBWI) StockGPS, BBWIBy: Clark Schultz, SA News Editor
  • L Brands (LB +0.1%) rode a strong month for Victoria's Secret to a rousing 6% comp in August which easily topped the 2% decline at Gap (GPS -2.2%). Gap execs pointed to the late Labor Day weekend as a factor in the tail-off, although L Brands said the magnitude of the calendar effect was only one or two percentage points.
  • On a pre-recorded sales call, L Brands CIO Amy Preston noted sales gains were paced by bras and the Pink brand. She said the company expects another positive comp for September.
  • Retail analysts have noted that L Brands has put out a strong back-to-school assortment.

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