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Morgan Stanley teen intern Matthew Robson says teens have no interest in Twitter, and describes...

Morgan Stanley teen intern Matthew Robson says teens have no interest in Twitter, and describes online advertising as 'pointless.' After asking the 15-year-old to describe in writing teens' likes and dislikes, Morgan sent out Robson's comments as a research note, saying it was "one of the clearest and most thought-provoking insights we have seen." Here's the full note.
Comments (6)
  • rrtzmd
    , contributor
    Comments (206) | Send Message
     
    ...now THAT is depressing...there was NOTHING in that intern's report that ANYONE with an IQ over 90 couldn't have predicted after a minimal amount of thought...but Morgan Stanley sees it so "thought provoking" as to merit publication???...and Wall Street is getting excited about it????...and these people get paid to manage money???????...I don't know whether I should laugh or cry....
    13 Jul 2009, 10:36 AM Reply Like
  • Vieira Trading
    , contributor
    Comments (133) | Send Message
     
    we have to agree with you rrtzmd.
    13 Jul 2009, 10:42 AM Reply Like
  • amitch5903
    , contributor
    Comments (52) | Send Message
     
    Thought the exact same thing when I read through.

     

    I think the idea of a 15 year old intern is what made the story. Glad he had time to do this research in his break from puberty.
    13 Jul 2009, 12:01 PM Reply Like
  • Mr. Ed, Jr.
    , contributor
    Comments (745) | Send Message
     
    Teenagers don't like TV commercials.....they can't afford expensive phones.......they don't like to pay for music downloads...

     

    Who knew ?

     

    And this is what Morgan Stanley thinks is "cutting edge".
    13 Jul 2009, 12:46 PM Reply Like
  • Windsun33
    , contributor
    Comments (4308) | Send Message
     
    I think the saddest part of all the buzz is that anyone thought there was anything new in that report - or that anyone at Morgan Stanley thought there was anything groundbreaking.

     

    Or that it applies just to teens - the same general trends have been obvious for months or years across the majority of the demographics, not just teens. The online gaming world - especially the MMO's - figured out over two years ago what he said about games and teens, and TV advertisers have know for years that the internet was pulling people away from TV hours (and not just teens). And if anyone thinks that teens were ever into Twitter very much, they have not followed it.
    13 Jul 2009, 01:01 PM Reply Like
  • Stephen Frankola
    , contributor
    Comments (175) | Send Message
     
    laughable.
    19 Jul 2009, 10:16 PM Reply Like
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