- Top fashion designers didn't skip working in athleisure to new collections being showcased this week at New York Fashion Week. This year more than ever high-end fashion houses included yoga pants and workout attire.
- Even heavy hitters such as Lacoste Creative Director Felipe Oliveira Baptista concede athleisure is more than a trend. "I think it’s part of our lives right now," said the fashion designer.
- Retail analysts think the showcasing of athleisure-inspired lines at NYFW is a positive development for entrenched sellers such as Lululemon (NASDAQ:LULU), Nike (NYSE:NKE), Adidas (OTCQX:ADDYY), and Under Armour (NYSE:UA). They note strong pricing trends appear set to continue and brand loyalty with millennials is strong even with indie upstarts popping up.