Intuit (INTU +0.4%) is acquiring Demandforce, a developer of cloud marketing software for SMBs,...

|About: Intuit Inc. (INTU)|By:, SA News Editor

Intuit (INTU +0.4%) is acquiring Demandforce, a developer of cloud marketing software for SMBs, for $423.5M in cash. The deal might be the strongest example yet of Intuit's efforts to diversify beyond tax software - the company has already made a strong push into mobile shopping and payments. However, the cloud marketing space is getting crowded - CRM, CTCT, BV, and ORCL are also key players.