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Intuit (INTU +0.4%) is acquiring Demandforce, a developer of cloud marketing software for SMBs,...

Intuit (INTU +0.4%) is acquiring Demandforce, a developer of cloud marketing software for SMBs, for $423.5M in cash. The deal might be the strongest example yet of Intuit's efforts to diversify beyond tax software - the company has already made a strong push into mobile shopping and payments. However, the cloud marketing space is getting crowded - CRM, CTCT, BV, and ORCL are also key players.
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