After 40 years of focusing on #1-seller McDonald's - instead of looking in the rear-view mirror...

|By:, SA News Editor

After 40 years of focusing on #1-seller McDonald's - instead of looking in the rear-view mirror - Burger King finally got passed up as #2 on the list when Wendy's (WEN +0.1%) topped the $8.5B sales mark. While BK made a series of well-discussed blunders over the years, Wendy's chipped away at its market share deficit by adroitly keeping a focus on North American and aiming to compete with premium burger restaurants instead of lower-end players.