- Amazon (NASDAQ:AMZN) will be the number two player in non-food consumables by 2018, according to a new report from Cowen & Company.
- The company is leveraging its powerful Prime platform to gain market share in the highly-competitive field by highlighting to consumers its advantages on pricing and delivery.
- Amazon's gains could come at the expense of store traffic for Wal-Mart (NYSE:WMT), Target (NYSE:TGT), and Walgreens (NASDAQ:WBA), notes Cowen.
- The Amazon Effect could also impact pricing in the personal care, household, pet, and baby products sectors - a wide swath of the consumer goods industry that impacts companies such as Procter & Gamble (NYSE:PG), Avon Products (NYSE:AVP), Revlon (NYSE:REV), Kimberly-Clark (NYSE:KMB), Carter's (NYSE:CRI), Colgate-Palmolive (NYSE:CL), Ulta Salon (NASDAQ:ULTA), Unilever (UN, UL), and Church & Dwight (NYSE:CHD) as they negotiate deals.
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