- Jordan Spieth was named PGA Tour Player of the Year today after a dominating season.
- Spieth's accomplishment continues a red-hot streak for Under Armour's (NYSE:UA) list of endorsers, which is short on quantity compared to Nike and Adidas, but long on recent accomplishments. During this calendar year, UA endorser Tom Brady won the Super Bowl MVP, Stephen Curry surprised with the NBA MVP, and Bryce Harper is considered a strong favorite for the MLB MVP to be awarded in November.
- Sports industry analysts have estimated that the market benefit of the performance of the Under Armour stars could be in the hundreds of millions.