- Raising ticket prices - as Disney (NYSE:DIS) has done for years at well above the rate of inflation - won't fully solve issues associated with over-the-top demand around holidays and weekends, says Disney Parks and Resorts Chairman Bob Chapek, as the company would also like to boost attendance during slower times, and keep prices within reach of the 99%.
- Demand-based pricing is pretty common in the leisure industry, but single or multiday tickets at Disney's U.S. parks have always cost the same - whether on a beautiful Memorial Day weekend, or a rainy midweek day in January.
- Disney this week will begin asking customers about their feelings toward variable-pricing options.
- The company started tier pricing at Disneyland Paris last year, with prices now ranging from $64 for an adult ticket good only during "low season," to $94 for one which works all year long.
- Source: WSJ's Ben Fritz