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Amazon launches IoT and mobile app AWS services, gets praise for enterprise offerings

Oct. 08, 2015 7:32 PM ETAmazon.com, Inc. (AMZN) StockAMZNBy: Eric Jhonsa, SA News Editor1 Comment
  • Day two of Amazon's (NASDAQ:AMZN) AWS re:Invent conference has brought the beta launch of AWS IoT, a service for processing and analyzing data from numerous Web-connected embedded devices (cars, home appliances, industrial equipment, medical devices, etc.).
  • AWS exec Jeff Barr: "Although critics sometimes dismiss [IoT] as nothing more than 'put a chip in it,' I believe that the concept builds upon some long-term technology trends ... To me, the most relevant trends are the decreasing cost of mass-produced compute power, the widespread availability of IP connectivity, and the ease with which large amounts of information can be distilled into intelligence using any number of big data tools and techniques."
  • Microsoft, IBM, and Salesforce are among the companies to have already announced cloud-based IoT analytics/data-processing services. AWS IoT follows Amazon's March purchase of IoT service provider 2lemetry.
  • Also launching today: AWS Mobile Hub, a solution promised to simplify "the process of building, testing, and monitoring mobile applications that make use of one or more AWS services." A console UI gives app developers the ability to pick "higher-level features" combining one or more services, SDKs, and pieces of code. Barr: "What once took a day to properly choose and configure can now be done in 10 minutes or so." A slew of AWS mobile app development services have launched over the last 3 years.
  • Meanwhile, Amazon has received good reviews for yesterday's AWS announcements. Many observers note the new offerings, such as the Snowball storage/data-transfer appliance and database-migration services (not to mention a new Accenture business unit focused on AWS migrations), aim to make it as easy as possible for enterprises to ditch traditional IT infrastructures in favor of AWS' public cloud.
  • The NYT's Quentin Hardy: "Previously, old-guard enterprise companies dismissed A.W.S. and cloud computing, then grudgingly ceded them a place for start-ups and new applications. But with about three-quarters of information technology spending going to maintaining legacy systems, they could afford to. Wednesday, Amazon went after the rest of their business."

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