- Live Nation Australia (NYSE:LYV -1.3%) has entered a "major strategic partnership" with Aussie telecom leader Telstra (OTCPK:TLSYY -0.3%).
- The move is slightly bigger than the usual music sponsorship deal, the company says; Telstra customers will get 48-hour exclusive pre-sale access for tickets to all tours as well as exclusive content, merchandise and VIP packages.
- It'll be implemented through the Telstra Thanks loyalty program. The deal was put together by Mixitup Australia, a partnerships agency that is a joint venture of Live Nation Australia.