- Unruly, the ad tech company acquired by News Corp. (NWS -0.4%, NWSA -0.5%) last month, has opened its office in Tokyo as part of a broad expansion in the Asia Pacific region.
- The office will be led by former Facebook Japan Sales Director Haruyo Kagawa.
- The company's solutions have been present in Japan -- the world's third-largest ad market -- since 2009. Unruly is expecting lots of growth potential in online video advertising there, predicting the Japanese market will be worth nearly $1B by 2017.
- Only 32% of online video views in Japan occur on YouTube, lowest in Asia Pacific, the company says. Its survey also says that at 35.2%, Japanese viewers are the most likely to find ads the "follow" them around the Internet helpful, and least likely to find them "creepy," at 55.2%.
- Previously: News Corp. buying social-video ad platform Unruly (Sep. 16 2015)