- Prime-time broadcast ratings are still in decline -- even counting delayed views from DVRs and video on demand.
- Some individual shows display strength with the delayed viewings, but overall, prime-time premiere week (counting seven days of recorded viewing and four days of on-demand) fell 9% to 9.1M viewers on average.
- The brunt of viewer declines has fallen on ABC (9.2M average, down 11% from 10.3M) and Fox (5.7M average, down 15% from 6.8M).
- NBC fell 12% (10.7M average, down from 12.1M) and CBS -- benefiting from a very strong NFL lead-in -- slipped 2% to 13.1M from 13.2M.
- Smaller network the CW, on the other hand, was up 25% on average to 1.2M viewers from 980K.
- Broadcast companies: CBS; ABC (NYSE:DIS); NBC (NASDAQ:CMCSA); Fox (FOX, FOXA); the CW (CBS/TWX)