Hulu's media industry owners, desperate to protect existing revenue streams from the threat of...

Hulu's media industry owners, desperate to protect existing revenue streams from the threat of cord-cutting, plan to require users looking to stream network TV shows prove they have a pay-TV subscription, the NY Post reports. It's added NBC owner Comcast (CMCSA) will insist on authentication model for streaming the 2012 Summer Olympics. (previous)

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Comments (5)
  • James Sands
    , contributor
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    I got rid of my TV about 2-3 years ago. I currently use Netflix and YouTube for most all of my content viewing. Major content owners better get with it regarding this shift. I doubt that their products will adapt to compliment what users want, so I assume I'll be using Netflix and YouTube in the near term.


    I think the preference for older content will continue to trump having to subscribe to 5 to eventually 20 different streaming services. Content owners need to develop a pay-per-show option or else older content and newer Internet-developed content will continue to be what consumers will gravitate towards. This will also hurt the long-term value of "big-network" content as Internet-developed content will become a more viable option as a result. This has already played out with the evolution of cable TV program content at the expense of the old big networks, ABC, NBC, etc.


    Generally, all streaming content subscribers want a large variety of options. The only place you can get a comprehensive variety of traditional movies and shows at the moment is Netflix. YouTube provides an even wider spectrum of content. There are many shows becoming very popular using YouTube. Production of some of these shows is greatly improving as well.


    Sure Comcast, ESPN, and HBO offer streaming services of their content. But currently, you have to pay double for it. This defeats the entire purpose of using streaming content. We want it to replace our TVs, not serve as an added service. This is why Netflix will continue to dominate despite its content not being the most recent. This is a clear message of what the future of content viewing needs to adapt towards.


    Major content owners are going to have to seriously consider their options if they are to compete. Ironically, I think a variety of the larger content owning corporations will end up acquiring companies like Netflix or possibly an Internet company looking to become a bigger player as streaming services develop. Ultimately, more and more subscribers will look to replace their cable and satellite subscriptions.
    30 Apr 2012, 07:04 PM Reply Like
    , contributor
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    This is ridiculous. As a hulu subscriber, i put up with ad's to easily watch shows on my tv whenever i want. Network TV is still broadcast over the air so why the heck would i need to prove that i have a paid TV subscription? As a very light TV watcher, hulu is a great value for me; however, if i must have a cable subscription to access hulu, then i will also cut the cord on hulu!
    30 Apr 2012, 07:12 PM Reply Like
  • James Sands
    , contributor
    Comments (2444) | Send Message
    I also think companies like Discovery Communications and Scripps International are in good positions to take advantage of these content developments.
    30 Apr 2012, 07:28 PM Reply Like
  • 447520
    , contributor
    Comments (101) | Send Message
    Does over the air 'free' tv I get with my antenna count? Then when I am at work and would like to watch olympic shooting greats from europe compete, or the entire decathalon event and that is only on the internet, then what??
    gimme a break...
    30 Apr 2012, 07:58 PM Reply Like
  • The Sane Investor
    , contributor
    Comments (354) | Send Message
    Does this apply to only the free version of Hulu or also Hulu Plus?
    30 Apr 2012, 08:10 PM Reply Like
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