- Huge demand for advance tickets to Star Wars: The Force Awakens crashed the websites of several sellers last night, including AMC Theatres (NYSE:AMC) and Fandango.
- It's a positive sign for an exhibitor sector looking for a strong Q4. The U.S. box office is already ahead of last year's pace with the Star Wars event in December still to come.
- The buzz last night was created after the official Star Wars trailer was unveiled (see on YouTube). In less than 15 hours, the preview has generated almost 13M views.
- Previously: Disney bringing Force to ESPN with MNF 'Star Wars' trailer, ticket presale (Oct. 19)
- Related stocks: CKEC, RGC, RLD, RDI, CNK, IMAX.
Box office websites crash after Star Wars 7 preview debuts
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